Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22492
Notes:
Agricultural Publishers Association Record, Jan 1, 1922 - Jul 1, 1922, Series No. 8/3/80, Box 4, University of Illinois Archives., Presented at the annual meeting of the American Agricultural Editors Association, Chicago, Illinois, May 15, 1922. 7 pages., Discusses his view of relationships among editors, advertising departments of farm papers, and advertising agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22984
Notes:
Pages 64-69 in V.S. Gupta, Rural press: problems and prospects. Press Institute of India, New Delhi. 78 pages., Describes role of the rural press, as well as issues facing it. Urban-based newspapers generally dominate the national scene. "What they file about rural issues, based often on government handouts, gets relegated to inside or insignificant columns."
Gifford, Claude W. (author / Director, Office of Communication, U.S. Department of Agriculture)
Format:
Speech
Publication Date:
1973-06-25
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: D10722
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Speech presented at the 1973 American Farm Bureau Federation Information Conference, Rochester, New York. 17 pages., Author describes six concerns about where farmers are going to get their information during the years ahead. Also, he notes that he "can't imagine anything, including religion and politics, that is so fraught with misunderstanding, danger and distrust as farmers' public relations." Suggests two points that might gain general acceptance: (1) farm organizations aren't going to get together in the name of public relations or anything else and (2) public relations is extremely hard, difficult work. Offers suggestions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22473
Notes:
Agricultural Publishers Association Record, July 1, 1917 - Jan 1, 1918, Series No. 8/3/80, Box 2, University of Illinois Archives., Conference of the Tractor and Thresher Manufacturers Department of the National Implement and Vehicle Association and the Agricultural Publishers Association, Hotel LaSalle, Chicago, Illinois, December 4, 1917. 22 pages., Tractor manufacturers urging farm publications to promote use of tractors among farm readers.
Chodil, Katie (author) and Meyers, Courtney (author)
Format:
Abstract
Publication Date:
2008-06-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27729
Notes:
Abstract available in CD and print formats., Paper presented to the Research Special Interest Group at the annual meeting of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, in Traverse City, Michigan, June 10, 2008.
