Describes a campaign by the National Christmas Tree Association to recapture market share lost to artificial trees during the past 10 years and attract new buyers of live trees. Included a national contest for school-aged children and a national cross-promotion program with a major motion picture ("The Polar Express") released during the holiday season.
Lavides, Margarita (author), Plantilla, Anabelle (author), Mallari, Neil Aldrin (author), Babaranza, Blas Jr. (author), de la Paz, Belinda (author), Nozawa, Cristi Marie (author), and World Conservation Union (IUCN), International Union for Conservation and Natural Resources.
Format:
Proceedings
Publication Date:
2003-09-07
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C24928
Notes:
Chapter 6 in Denise Hamu, Elisabeth Auchincloss and Wendy Goldstein (eds.), Communicating protected areas. Presented to the Vth IUCN World Parks Congress, Durban, South Africa, September 8-17, 2003.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00685
Notes:
Pages 108-114 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
Online from publisher., Case example of arrangements by which participating ranchers and farmers are compensated for water they did not use. Financial support provided through cooperation with various organizations and environmental groups, based on shared interest in enhancing water conservation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00554
Notes:
Pages 242-259 in Bettina M. Bock and Sally Shortall (eds.) Rural gender relations: issues and case studies. CABI Publishing, Wallingford, Oxfordshire, UK. 374 pages.
