Page 31 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the doctor of philosophy degree in speech at Purdue University, Lafayette, Indiana. 1960. 289 pages.
Radhakrishna, Rama (author / Pennsylvania State Univeristy), Verma, Satish (author / Pennsylvania State Univeristy), and Association for International Agricultural and Extension Education
Format:
conference papers
Publication Date:
1997-03-04
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20297
Notes:
Burton Swanson Collection, Section I; from "1997 conference papers : Association for International Agricultural and Extension Education", 13th Annual Conference, 3, 4, 5 April 1997, Arlington, Virginia
via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.
13 pages, via Online Journal, This paper contributes to our understanding of farm data value chains with assistance from 54 semi-structured interviews and field notes from participant observations. Methodologically, it includes individuals, such as farmers, who hold well-known positionalities within digital agriculture spaces—platforms that include precision farming techniques, farm equipment built on machine learning architecture and algorithms, and robotics—while also including less visible elements and practices. The actors interviewed and materialities and performances observed thus came from spaces and places inhabited by, for example, farmers, crop scientists, statisticians, programmers, and senior leadership in firms located in the U.S. and Canada. The stability of “the” artifacts followed for this project proved challenging, which led to me rethinking how to approach the subject conceptually. The paper is animated by a posthumanist commitment, drawing heavily from assemblage thinking and critical data scholarship coming out of Science and Technology Studies. The argument’s understanding of “chains” therefore lies on an alternative conceptual plane relative to most commodity chain scholarship. To speak of a data value chain is to foreground an orchestrating set of relations among humans, non-humans, products, spaces, places, and practices. The paper’s principle contribution involves interrogating lock-in tendencies at different “points” along the digital farm platform assemblage while pushing for a varied understanding of governance depending on the roles of the actors and actants involved.
Beall, Gary A. (author), Hayes,James H. (author), and Beall: Communications Specialist, Division of Agriculture and Natural Resources, University of California, Davis, CA; Hays: Emeritus Professor and former Director, Brock Center for Agricultural Communication, California Polytechnic State University, San Luis Obispo, CA
Format:
Conference paper
Publication Date:
1993-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C07013
Notes:
James F. Evans Collection, Mimeographed, 1993. 6 p. (Paper presented at the 1993 International Agricultural Communicators in Education conference; 1993 May 8-12; Miami, FL)
