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2. Brand and country influence on purchase intentions: a theory-of-reasoned-action approach
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
- Format:
- Journal article
- Publication Date:
- 2018
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
- Journal Title:
- Journal of Promotion Management
- Journal Title Details:
- 24(2) : 251-269
- Notes:
- 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.
3. Carbon footprint as an instrument for enhancing food quality: overview of the wine, olive oil and cereals sectors
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pattara, Claudio (author), Russo, Carlo (author), Antrodicchia, Vittoria (author), and Cichelli, Angelo (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- International: Wiley Subscription Services, Inc., 1105 N Market St Wilmington DE 19801
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08205
- Journal Title:
- Journal of the Science of Food and Agriculture
- Journal Title Details:
- 97 (2): 396-410
4. Competitor orientation and value co-creation in sustaining rural New Zealand wine producers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Crick, James M. (author), Crick, Dave (author), and Tebbett, Natalie (author)
- Format:
- Online journal article
- Publication Date:
- 2019-11-07
- Published:
- United States: Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11218
- Journal Title:
- Journal of Rural Studies
- Journal Title Details:
- 73(2020) : 122-134
- Notes:
- 12 pages, via online journal, This study, underpinned by the Resource-Based View and its association with the Relational View, contributes to the existing cross-disciplinary literature involving economic geography, tourism and marketing by extending the current understanding of the relationship between firms' value co-creation activities and sales performance in the context of rural wine producing firms. Specifically, by investigating how a firm's competitor orientation (possessing and acting upon knowledge of competitors) affects the relationship between firms' capabilities to engage in value co-creation activities and sales performance. This investigation utilises a multi-level qualitative investigation within small-to-medium-sized, New Zealand wine producers engaging in various value co-creation activities (wine hospitality and tourism such as accommodation and restaurants through to wine sales, including at cellar doors). The methods employed involved 40 interviews across 20 businesses; observations of cellar door employees in all 20 firms; and collection of archival data. The findings reveal that by having a high degree of a competitor orientation, the enhanced value co-creation activities can help individual companies improve sales performance and support cluster sustainability, including via repeat tourism. However, results vary among competing businesses based on the product-markets served, where illustrations of potential tensions highlight the need for the management of complementary relationships, within and across clusters (the latter typically being to serve overseas markets). This study consequently offers new unique insights that explain strategies affecting not just an individual firm's performance, but also, the sustainability of other businesses.
5. Organic wine purchase behaviour in Germany: exploring the attitude-behaviour-gap with data from a household panel
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Schäufele, Isabel (author) and Hamm, Ulrich (author)
- Format:
- Online journal article
- Publication Date:
- 2018
- Published:
- Elsevier
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10691
- Journal Title:
- Food Quality and Preference
- Journal Title Details:
- 63: 1-11
- Notes:
- 11 pages., via online journal., Consumer surveys revealed positive attitudes towards organic wine in large consumer segments. Health, environmental and quality benefits were stated most often as drivers for purchase decisions. However, sales data show that the market share for organic wine is still far below 10% compared to the total wine market in all countries. Obviously, there is a gap between consumers’ attitudes and real purchase behaviour in daily decisions. So far, it is not clear whether there is congruence between consumers’ attitudes and their purchase behaviour and if the attitude-behaviour-gap differs among consumer segments. Consequently, the paper at hand explores the attitude-behaviour-gap with household panel data from the GfK Group by means of a cluster analysis. The results show that even though expenditure shares for organic wine were at a low level, attitudes were in line with purchase behaviour for five out of six clusters. For example, consumers who had the highest expenditure share for organic wine showed strong pro-environmental attitudes and a preference for sustainable products. Therefore, comprehensive communication about sustainability issues, which also includes social aspects, could help to further develop the organic wine market and lead to higher market shares. However, for the low-income consumer cluster, the price of organic wine seemed to be an effective barrier despite their positive attitudes towards environmentalism. Future studies need to consider that the extent of the attitude-behaviour-gap is segment specific.
6. The labels in agriculture, their impact on trade and the scope for international policy action
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Marette, Stephan (author)
- Format:
- Book chapter
- Publication Date:
- 2007
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26731
- Notes:
- Pages 151-168 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social labeling. Physica-Verlag, Heidelberg, Germany. 241 pages.
7. Understanding the relationship between green approach and marketing innovations tools in the wine sector
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Fiore, Mariantonietta (author), Silvestri, Raffaele (author), Contò, Francesco (author), Pellegrini, Giustina (author), and Department of Economics, University of Foggia, Largo Papa Giovanni Paolo II, 1, Foggia, Italy Department of Economic Science, University of Bari, Largo Abbazia Santa Scolastica 53, Bari, Italy
- Format:
- Journal article
- Publication Date:
- 2017-01-20
- Published:
- Italy: Elsevier Ltd.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08100
- Journal Title:
- Journal of Cleaner Production
- Journal Title Details:
- 142 (part 4): 4085-4091
8. Using emotional benefits as a differentiation strategy in saturated markets
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Barrena, Ramo (author) and Sanchez, Mercedes (author)
- Format:
- Journal article
- Publication Date:
- 2009-11
- Published:
- Spain
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29923
- Journal Title:
- Psychology and Marketing
- Journal Title Details:
- 26(11) : 1002-1030
9. Wine marketing: consumer persuasion through the region of origin
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Latusi, Sabrina (author), Zerbini, Cristina (author), Maestripieri, Silvia (author), and Luceri, Beatrice (author)
- Format:
- Paper
- Publication Date:
- 2017
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: D11670
- Notes:
- 12 pages., Paper presented at the European Association of Agricultural Economists (EAAE) international congress, August 28-September 1, 2017, Parma, Italy., Researchers examined the effectiveness of the communication of the region of origin in print advertising messages for wine bearing a geographic indications (GI) label. Results demonstrated the ability of extrinsic advertising cues (region of origin) to create value. The geographical area exerted a more favorable influence on consumers' purchase intention when it was conveyed in pictorial-textual format.