Subject Term: consumers and marketing communication

Start Over Subject Term consumers Subject Term marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Corn Refiners Association, Washington, D.C.
Format:: News release
Publication Date:: 2009-11-18
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30513
Notes:: 2 pages., "Nutrition expert warns of false 'health halo' for foods touted as high fructose corn syrup-free"

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Freeman, Laurie (author)
Format:: Journal article
Publication Date:: 1990-02-26
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21199
Journal Title:: Advertising Age
Journal Title Details:: 61 : S-1

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kennedy, Patricia F. (author / University of Nebraska) and McGarvey, Mary G. (author / University of Nebraska)
Format:: Journal article
Publication Date:: 2007-08-22
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30392
Journal Title:: Journal of Business Research
Journal Title Details:: Volume 61, Issue 5
Notes:: Paper copy available

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kim, Yong Joong (author), Njite, David (author), and Hancer, Murat (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02743
Journal Title:: International Journal of Hospitality Management
Journal Title Details:: 34 : 255-262

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Horovitz, Bruce (author)
Format:: Journal article
Publication Date:: 2010-09-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30706
Journal Title:: USA Today
Notes:: Via online issue. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Research brief
Publication Date:: 2019-02-08
Published:: USA: Center for Food Integrity, Gladstone, Missouri.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10221
Notes:: 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2009-09
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36059
Notes:: 9 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Corn Refiners Association, Washington, D.C.
Format:: News release
Publication Date:: 2010-03-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30512
Notes:: 2 pages., "Leading food expert: Alleged effects from high fructose corn syrup 'an urban myth'."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Forrest, Chris (author)
Format:: Journal article
Publication Date:: 2017-January/February
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08124
Journal Title:: Agri Marketing
Journal Title Details:: 55(1) : 34
Notes:: Features a film, License to Farm," honored by the Canadian Agri Marketing Association

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Torshizi, M. (author)
Format:: Paper
Publication Date:: 2020
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D11648
Notes:: 15 pages., Paper presented at the 2018 conference of the International Association of Agricultural Economists (IAAE), July 28-August 2, 2018, in Vancouver, British Columbia, Canada., Author develops a theoretical model that helps provide a better understanding of the effect of hostile marketing and advertisement strategies on competition involving meat. Findings suggest that negatively influencing consumers' perceptions of rivals' products may be a more effective marketing tool than the "beggar-thy-neighbor" advertising where one firm steals some market share from the rivals by means of positive promotion of its own product.

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