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    91. When descriptive norm cues fail as persuasion agents in green supermarket advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Raska, David (author), Nichols, Bridget S. (author), and Shaw, Doris (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: D11582
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    21 : 721-738
    Notes:
    19 pages., Online via UI e-subscription, Researchers examined the effectiveness of descriptive norm cues in the context of green advertising for large grocery chains through the lens of the persuasion knowledge model. "Results suggested that green advertising might be more productive if retailers frame their messages without descriptive norm cues and reliance on whether they are seen as 'green' (Whole Foods) or 'non green' (Wal-Mart)."

    93. Who Cares about Environmental Stigmas and Does It Matter? A Latent Segmentation Analysis of Stated Preferences for Real Estate

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Braden, John B. (author), Chattopadhyay, Sudip (author), and Patunru, Arianto A. (author)
    Format:
    Journal article
    Publication Date:
    2007-08
    Published:
    USA: Blackwell Publishing
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26238
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    89(3): 712-726
    Notes:
    15 p.

    94. Who buys oddly shaped food and why? Impacts of food shape abnormality and organic labeling on purchase intentions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loebnitz, Natascha (author), Schuitema, Geertje (author), and Grunert, Klaus G. (author)
    Format:
    Journal article
    Publication Date:
    2015-04
    Published:
    Denmark
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07147
    Journal Title:
    Psychology & Marketing
    Journal Title Details:
    32(4) : 408-421