22 pages., Online via AgEconSearch., Researchers explored effects of green marketing mix strategy to overall performance and financial performance of firms using the case of car dealers in Jordan. Findings found promotion among the causes of effects. Government policy was revealed as having a moderating effect on the influence of education and green marketing strategy on the firm overall performance.
Edwards-Jones, Gareth (author), Canals, Llorenc Mila i (author), Hounsome, Natalia (author), Truninger, Monica (author), Koerber, Georgia (author), Hounsome, Barry (author), Cross, Paul (author), York, Elizabeth H. (author), Hospido, Almudena (author), Plassmann, Katharina (author), Harris, Ian M. (author), Edwards, Rhiannon T. (author), Day, Graham A.S. (author), Tomos, A. Deri (author), Cowell, Sarah J. (author), and Jones, David L. (author)
Format:
Journal article
Publication Date:
2008-05
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27557
