4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
Wimberley, Ronald C. (author) and Thompson, Alton (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA: Praeger, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37084
Notes:
See C37075 for original, Pages 117-124 in Ronald C. Wimberley, Craig K. Harris, Joseph J. Molnar and Terry J. Tomazic (eds.), The social risks of agriculture: Americans speak out on food, farming and the environment. Praeger, Westport, Connecticut. 163 pages.
2 pages, For years agroecologists have warned that industrial agri-culture became too narrow ecologically, highly dependent on outside inputs, and extremely vulnerable to insect pests, diseases, climate change and now as demonstrated by the COVID19 pandemic prone to a complete shut down by unforeseen crisis.Like never before, COVID19 has revealed how closely linked human, animal and ecological health are. As a power-ful systemic approach, agroecology reveals that the way we practice agriculture can provide opportunities for improv-ing environmental and human health, but if done wrongly, agriculture can cause major risks to health.