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    2. A choice experiment model for beef: what U.S. consumer responses tell us about relative preferences for food safety, country-of-origin labeling and traceability

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    3. A comparison of attitudes toward food and biotechnology in the U.S., Japan and Italy

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    4. Ambiguous food products: consumers' views on enhanced meat

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    5. BSE and country of origin labeling

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    7. Can improved ethical labelling boost the consumption of animal welfare-friendly meat products? Experiences from the Danish market for eggs and pork

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    8. Case study in crisis communications

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