Villar, Ricarda B. (author), Grande, Elmer Harold O. (author), Sandoval, Robert Jr. (author), Fadri-Francisco, Rosa Pilipinas (author), Suva, Madeline M. (author), Barroga-Jamias, Serlie (author), Custodio, Pamela A. (author), Mercado, Heidi Daniela L. (author), and Department of Development Journalism, College of Development Communication, University of the Philippines at Los Banos
Format:
Report
Publication Date:
2011-12
Published:
Philippines
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00695
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C13033
Journal Title Details:
5 page
Notes:
Paper presented to the Science Communication Interest Group Association for Education in Journalism and Mass Communication Annual Conference, Phoenix, Arizona. August 9-12, 2000
Knuth, Melinda (author), Behe, Bridget K. (author), Hall, Charles R. (author), Huddleston, Patricia (author), Fernandez, R. (author), and Texas A&M University
Michigan State University
Format:
Journal article
Publication Date:
2018-02
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10339
9 pages., Via online journal., Water is becoming scarcer as world population increases and will be allocated among competing uses. Some of that water will go toward sustaining human life, but some will be needed to install and support landscape plants. Thus, future water resource availability may literally change the American landscape. Recent research suggests that consumers’ attitudes and behavior toward potable water supplies have changed in other countries because of greater social awareness and increasingly widespread exposure to drought conditions. We conducted an online survey of 1543 U.S. consumers to assess their perceptions about landscape plants, the water source used to produce them, and plant water needs to become established in the landscape. Using two separate conjoint designs, we assessed their perceptions of both herbaceous and woody perennials. Consumers placed greater relative importance on water source in production over water use in the landscape for both herbaceous and woody perennials included in this study. They preferred (had a higher utility score for) fresh water over recycled water and least preferred a blend of fresh with recycled water for perennials and recycled water used for woody perennial production. In addition, the group that did not perceive a drought but experienced one placed a higher value (higher utility score) on nursery plants grown with fresh water compared with those which were actually not in drought and did not perceive one. Educational and promotional efforts may improve the perception of recycled water to increase the utility of that resource. Promoting the benefits of low water use plants in the landscape may also facilitate plant sales in times of adequate and low water periods.
USA: Metcalfe Institute for Marine and Environmental Reporting, University of Rhode Island, Graduate School of Oceanography, Office of Marine Programs, Narragansett, RI.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27894
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08051
Notes:
John L. Woods Collection, Water-related communications analysis as part of the Institutional Development Services for Secondary Cities Project in Egypt. Provided by Chemonics International, Inc., Washington, D. C. and submitted to the U. S. Agency for International Development in Cairo, Egypt. 11 pages.
Evidence from a longitudinal study stuggests that many agricultural college students lack opinions on soil and water conservation issues. The data also sugges that encounters with conservation issues in the classroom and elsewhere encourage students, especially those with less direct agricultural experience, to learn about and form opinions on conservation.
