USA: Federal Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 193 Document Number: D07271
Notes:
Hal R. Taylor collection, Reproduced with permission of Minneapolis-Honeywell Regulator Company, Industrial Division, Philadelphia, Pennsylvania. 2 pages.
Gifford, Claude W. (author / Assistant Director, Office of Governmental and Public Affairs, USDA)
Format:
Book chapter
Publication Date:
1978
Published:
USA: Office of Agricultural Communications, College of Agriculture, University of Illinois, Urbana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 13 Document Number: B01640
Notes:
AgComm Teaching; #375; See also C02027, Burton Swanson Collection. Claude W. Gifford Collection., Pages 19-31 in Robert G. Hays and James F. Evans, editors (1983). The agricultural communicator today and tomorrow: four professional views. 53 p. Speech presented by author as Agricultural Communicator in Residence, College of Agriculture, University of Illinois, Urbana, Illinois, April 6, 1978.
Urges advertisers to involve women communicators in providing a different viewpoint for advertising goods to the farm family. "let the women help make your advertisements human, Friend Advertiser."
Extracts from a lecture delivered before a class in agricultural journalism, Agriculture College, University of Illinois, Urbana, during early 1907. Published here under the headline, "Of interest to writers of advertisements.".
Author uses the career of a musician to emphasize the value of determining what part of your writing talent is unique, then "carefully create the best possible surroundings for that talent to grow and flourish."
9 pages., Includes a link to the seven-page article which this award-winning agricultural reporter wrote for the February 2018 issue of Western Horseman magazine.
