Gifford, Claude W. (author / Director, Office of Information, U.S. Department of Agriculture)
Format:
Commentary
Publication Date:
Circa 1973
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 68 Document Number: D10748
Notes:
2 pages., Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection., Emphasis on writing public information that is readable and understandable. Cites an example of a proposed news release from the deputy of one USDA agency. It contained a 68-word sentence found not understandable.
Question-answer article involving the creative directors of five agricultural advertising agencies. Questions posed: How have consolidation and tightening budgets affected the creative side of what your agency offers to clients? Have you seen a shift i
Little Rock Newspapers, Inc., via LexisNexis Academic. 2 pages., Features the career of Leland Duvall, long-time reporter and editor at the Arkansas Gazette.
Aylward, Larry (author) and Turf and Ornamental Communicators Association, New Prague, Minnesota.
Format:
Report
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25520
Notes:
Case histories section of web site. 8 pages., First place environmental stewardship article in the 2004 TOCA writing contest, with comments from author and judges.
Reed Business Information, US, via LexisNexis Academic. 3 pages., Feature on Klinkenborg's career and orientation, including op-ed pieces in the New York Times on nature and rural living.
