Online from periodical. 3 pages., Author described the responsibilities and importance of the produce manager/specialist. "These hardworking individuals live in two worlds; they have one foot in the stores and one foot in the corporate office." Emphasized the need for communications leadership among the teams with whom they work.
Online from publisher. 4 pages., Author and current editor in chief of Progressive Farmer magazine describes his journey into agricultural journalism, with special emphasis on his participation in AAEA (1998 president) and the International Federation of Agricultural Journalists. "Why didn't someone warn me? I'm glad they didn't. Otherwise, I never would have joined AAEA or enjoyed the rich rewards of friendships from ag communicators both near and far."