Online from https://doaj.org, Authors examined extension professionals, county agricultural commissioners, and members of farm bureaus and producer groups regarding their behavior and attitudes about use of information and communication technologies (ITCs). Results indicated that extension professionals experienced challenges in using ICTs more than the other sustainable agriculture stakeholders, "creating a technology gap between extension professionals and their clientele." Authors suggested use of an ICT community of practice and clear organizational guidelines for measuring and reporting performance related to ICT.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D06528
Notes:
Panel presentation at "Food and Agricultural Communications: The next frontier." Symposium sponsored by the Agricultural Communications Program,offered jointly by the College of Media and College of Agricultural, Consumer and Environmental Sciences, University of Illinois, in Champaign, Illinois, February 17, 2012. 4 pages.
