Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02309
Notes:
Paper prepared for the U.S. Agency for International Development with Michigan State University, East Lansing, Michigan. MSU Rural Development Paper No. 1, Department of Agricultural Economics, Michigan State University. 48 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: C20800
Notes:
Burton Swanson Collection, pages 69-80 from "50 years of Hohenheim extension studies 50 Jahre Hohenheimer Landwirtschaftliche Beratungslehre" ISBN 3823613553 in English and German
Rogers, Everett M. (author) and Hart, William B. (author)
Format:
Book chapter
Publication Date:
2002
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14250
Notes:
Chapter 1 in William B. Gudykunst and Bella Mody (eds.), Handbook of international and intercultural communication, second edition. Sage Publications, Thousand Oaks, CA. 606 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14183
Notes:
Chapter 1 in Neville Jayaweera and Sarath Amunugama (eds.), Rethinking development communication. Asian Mass Communication Research and Information Centre, Republic of Singapore. 264 pages.
This article traces the emergence of the basic paradigm for early diffusion research created by two rural sociologists at Iowa State University, Bryce Ryan and Neal C. Gross. The diffusion paradigm spread to an invisible college of midwestern rural sociological researchers in the 1950s and 1960s, and then to a larger, interdisciplinary field of diffusion scholars. By the late 1960s, rural sociologists lost interest in diffusion studies, not because it was ineffective scientifically, but because of lack of support for such study as a consequence of farm overproduction and because most of the interesting research questions were thought to be answered."
