McClure, Gail D. (author) and McCorkle, Constance M. (author)
Format:
Book chapter
Publication Date:
1995
Published:
Niger
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35848
Notes:
Pages 323-332 in D. Michael Warren, L. Jan Slikkerveer and David Brokensha (eds.), The cultural dimension of development: indigenous knowledge systems. Intermediate Technology Publications Ltd., London, England. 582 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12688
Notes:
Pages 119-134 in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 1 - International experience in communication and innovation. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 117 Document Number: C13112
Journal Title Details:
103 pages
Notes:
RIRDC Research Report in human capital, communications and information systems, Rural Industries Research & Development Corporation (RIRDC), Barton, ACT, Australia
21 pages., via online journal., This article offers a critical rhetorical ecofeminist analysis of the Meatless Monday campaign, a U.S.-based meat reduction initiative focused on public health and the environment. By examining the campaign's online discourse, the study sheds light on vegetarian advocacy defined by an apolitical small-steps strategy and identifies constraints on the campaign's significant empowerment potential. Extending past scholarship on how some vegetarian discourses resist and reproduce meat-eating culture's hegemonic norms of gender, race/ethnicity, class, and human–nonhuman relations, I develop and demonstrate what I call the critique of neoliberal backgrounding as an intersectional ecofeminist heuristic. I conclude that the campaign should address the meaningful consequences that its affirmation of neoliberalism has for its targeted areas of concern and for interconnected societal problems.
