Mwangi, Samuel Chege (author / University of South Carolina Columbia)
Format:
Research paper
Publication Date:
2002-08-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16146
Notes:
5 p., Paper submitted to the International Communication Division of the Association for Education in Journalism and Mass Communication for the annual convention in Florida, August 7-10, 2002
Schneider, Ivo Alberto (author / Federal University of Rio Grande do Sul, Brazil)
Format:
Conference paper
Publication Date:
1974
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 31 Document Number: C12494
Notes:
Francis C. Byrnes Collection; See B03082, Pages 88-97 in Robert H. Crawford and William B. Ward (eds.), Communication strategies for rural development. Proceedings of the Cornell-CIAT international symposium, Cali, Colombia, March 17-22, 1974. Cornell University, Ithaca, NY. 278 p.
Axinn, George H. (author / Michigan State University, East Lansing)
Format:
Paper
Publication Date:
1968-08-26
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: C22640
Notes:
Paper presented at annual meeting of The Rural Sociological Society, Hotel Somerset, Boston, Mass., USA, Aug. 26, 1968, This paper describes a five-component system with ten major internal linkages which may be used as a model for studying information flow in any rural agricultural social system. The major components are production, supply, marketing, research and extension/education. In addition, definitions are offered of the crucial variables affecting efficiency and effectiveness of communication via the linkages. Audience, message, channel, treatment and impact are described. Based on the system model and the defined variables, simple mathematical formulas are given which illustrate the relationships in impact and efficiency, and which may be used in computer simulation of information flow, or in planning change, in any rural social system.
Houston, Renee (author) and Jackson, Michele H. (author)
Format:
Book chapter
Publication Date:
2009
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00445
Notes:
Pages 99-122 in Thomas L. McPhail (ed.), Development communication: reframing the role of the media. Electronic resource from Wiley InterScience. Wiley-Blackwell, Chichester, UK. 239 pages.
