15 Pages, As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.
14 pages., Via online journal., During recent years, one of the most familiar name scaling new heights and creating a benchmark is Internet of Things (IoT). It is indeed the future of communication that has transformed Things (Objects) of the real world into smarter devices. The functional aspect of IoT is to unite every object of the world in such a manner that humans have the ability to control them via Internet. Furthermore, these objects also provide regular as well as timely updates on their current status to its end user. Although IoT concepts were proposed a couple of years ago, it may not be incorrect to quote that this term has become a benchmark for establishing communication among objects. In context to the present standings of IoT, identification of the most prominent applications in the field of IoT have been highlighted and a comprehensive review has been done specifically in the field of Precision Agriculture. This article evaluates contributions made by various researchers and academicians over the past few years. Furthermore, existing challenges faced while performing agricultural activities have been highlighted along with future research directions to equip novel researchers of this domain to assess the current standings of IoT and to further improve upon them with more inspiring and innovative ideas.
Narvaez, Enrique Sanchez (author / Inter-American Institute of Agricultural Sciences of the O.A.S.) and Herrera, Guillermo Combariza (author / Inter-American Institute of Agricultural Sciences of the O.A.S.)
Format:
Booklet
Publication Date:
1957-07
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30361
