Kern, K. Robert (author / Iowa State University) and Iowa State University, Ames, Iowa.
Format:
Paper
Publication Date:
1976-02-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30317
Notes:
Presented at the North Central Extension Program Leaders Conference, Zion, Illinois, February 18, 1976. 5 pages., Suggests a quantified, optimizing approach to selecting media for extension communications.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14099
Notes:
Pages 46-57 in Kwame Boafo and Nancy George (eds.), Communication processes: alternative channels and strategies for development support, IDRC-MR274e, International Development Research Centre, Canada. 1991. 97 pp. Selected papers prepared for a seminar held in Nairobi, Kenya, November 14-16, 1990.
2 pages., Online from publisher., "...a few 'constants' to keep in mind to guide your strategy for content and delivery" of information about policy changes to members of associations.
The "market, message, means of communication" framework was tested in a case study, "adoption of rootstocks. It involved growing grapes for the wine industry and researchers found it a useful tool for ensuring that information is collected, analyzed, and used to inform extension program design.
Dahl, Delbert T. (author / Cooperative Extension Service, University of Illinois at Urbana-Champaign) and Cooperative Extension Service, University of Illinois at Urbana-Champaign
Format:
Guide
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 103 Document Number: C08860
