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    Start Over Subject Term commodity promotion Subject Term milk

    101. The customer may not always be right, but it pays to know what he really thinks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-02
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21648
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (2) : 1-4

    102. The dairy case management program: does it moove more milk?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Schmit, Todd M. (author)
    Format:
    Paper
    Publication Date:
    2004-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22325
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Denver, Colorado, August 1-4, 2004. 24 pages., High increases in media advertising costs have caused a shift away from generic advertising to other promotional activities. A relatively new retail-level promotional activity is the Dairy Case Management Program aimed at improving the management, appearance, and operation of the dairy case. An evaluation of the Northwestern Hudson Valley Market program demonstrated increases in sales volume for both supermarkets/mass merchants and convenience/drug stores. However, the value of volume gains compared with program costs indicates a cost recovery time of over two years. Therefore, program success depends on the implementation of a long-run strategy with continual evaluation.

    103. The dairy industry should promote better reporting of milk consumption and sales

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1966-03
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21658
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    6 (3) : 1-4

    105. The effects of advertising on milk demand elasticities and structural changes in Korean milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kwansoo (author) and Roh, Jae-Sun (author)
    Format:
    Paper
    Publication Date:
    2003-07
    Published:
    Korea
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22289
    Notes:
    Presented at the annual meeting of the American Agricultural Economics Association, Montreal, Canada, July 27-30, 2003. 17 pages.

    106. The time has come to face honestly and bluntly the approaching "fat problem"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    journal
    Publication Date:
    1965-05
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21651
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    5 (4) : 1-4

    107. Those fads that bloom in the spring are tempting but not worthy of dairy support

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Dairy Association (author)
    Format:
    Journal article
    Publication Date:
    1963-06
    Published:
    USA: American Dairy Association, Chicago, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: C21311
    Journal Title:
    Public Relations Tips for Dairymen
    Journal Title Details:
    3(6) : 1-4