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    Start Over Subject Term coffee Subject Term drink

    1. Advertising in the U.S. non-alcoholic beverage industry: Are spillover effects negative or positive? Revisited using a dynamic approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, Oral. Jr. (author), Dharmasena, Senarath (author), and Clauson, Annette (author)
    Format:
    Paper
    Publication Date:
    2010-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35855
    Notes:
    Presented at the Agricultural and Applied Economics Association Conference, Denver, Colorado, July 25-27, 2010. 13 pages.

    2. Authentic passion about Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    4. Obfuscation and retail pricing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Timothy J. (author), Klein, Gordon (author), Bonner, Celine (author), and Bouamra-Mechemache, Zohra (author)
    Format:
    Research summary
    Publication Date:
    unknown
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10026
    Notes:
    Paper presented at the Agricultural and Applied Economics Association annual meeting, Chicago, Illinois, July 30-August 1, 2017. 44 pages., Authors examined retail sales data in several product categories (e.g., coffee and soft drinks) to learn how margins can vary with package size. They cited evidence of "strategic obfuscation" through slight differentiations of product sizes or flavors.

    5. Performance-based labeling

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hicks, Robert L. (author)
    Format:
    Book chapter
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26727
    Notes:
    Pages 37-58 in Ulrike Grote, Arnab K. Basu and Nancy H. Chau (eds.), New frontiers in environmental and social labeling. Physica-Verlag, Heidelberg, Germany. 241 pages.