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2. Climate change conversation to shift dramatically, research shows
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-12-19
- Published:
- USA: Center for Food Integrity, Gladstone, Missouri.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11183
- Notes:
- Via online release. 1 page., Findings of a digital ethnography report indicate that while the climate change debate is expected to grow 3.6 percent in the next two years, the conversation on causes is expected to grow 260 percent and solutions 202 percent.
3. Climate change typologies and audience segmentation among corn belt farmers
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Arbuckle, J.G. (author), Tyndall, J.C. (author), Morton, L.W. (author), and Hobbs, J. (author)
- Format:
- Online journal article
- Publication Date:
- 2017-05
- Published:
- USA: Soil and Water Conservation Society
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10145
- Journal Title:
- Journal of Soil and Water Conservation
- Journal Title Details:
- 72(3): 205-214
- Notes:
- 10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially effective means of improving the effectiveness of natural resource management engagement strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy, Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of farmer perspectives on climate change and inform more effective climate adaptation and mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of climate change, and attitudes toward climate action—to identify types. The research reported in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to assess whether variations in these observable characteristics between the six farmer classes display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were few systematic, meaningful observable patterns of difference between groups of farmers with differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action should be taken, may look very much like farmers who deny the existence of climate change and do not support action. The overall implication of this finding is that climate change engagement efforts by Extension and other agricultural advisors should use caution when looking to observable characteristics to facilitate audience segmentation. Additional analyses indicated that the farmer types that tended to be more concerned about climate change and supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more influenced by key private and public sector actors in agricultural social networks. On the other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third and one-half of respondents) were less integrated into agricultural networks. This suggests that Extension and other agricultural advisors should expand outreach efforts to farmers who are not already within their spheres of influence.
4. Communication platforms and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Medina, Benedict O. (author), Hidalgo, Angela Rose A. (author), and Tabliago, Jhendell A. (author)
- Format:
- Online journal article
- Publication Date:
- 2019-06
- Published:
- IJELS
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11009
- Journal Title:
- International Journal of English Literature and Social Sciences
- Journal Title Details:
- 4(3) : 535-547
- Notes:
- 13 pages., via online journal., Communication plays a vital role in a developing society as it could be used for developing of perspectives. This study aimed to analyze the communication and perspectives on climate change among layer farmers in San Jose, Batangas, Philippines. Descriptive research design in a quantitative approach, along with distributed survey questionnaires to the respondents in the said municipality were utilized to answer the research objectives. Systematic random sampling was used to get the sample size of the layer farmers. Statistical tools such as frequency/percentage, weighted mean and Pearson’s correlation were also used. The layer farmers were greatly exposed in interpersonal communication platforms. Demonstration, meetings, seminars and trainings were of less extent. Radio, television and cellphones were widely used by the layer farmers, while very few had access on the internet. Furthermore, they agreed on food security, water sufficiency, ecological and environmental stability, human security and knowledge and capacity development. However, they moderately agreed on climate-smart industries and services, and sustainable energy. Findings also showed that there is a significant relationship between the layer farmers’ perspectives to the communication platforms they were exposed to.
5. Cooperative extension and sustainability outreach: programmatic successes, administrative support, and areas for improvement
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brain McCann, Roslynn (author), Apel, Mark (author), Dove, Clark (author), Madhosingh-Hector, Ramona (author), Kipp Searcy, Jennison (author), and Kay, David (author)
- Format:
- Online journal article
- Publication Date:
- 2020-02
- Published:
- Extension Journal, Inc.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11351
- Journal Title:
- Journal of Extension
- Journal Title Details:
- 58(1)
- Notes:
- 13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.
6. Earth discourses: theorizing the environment for global media studies
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Murphy, Patrick D. (author)
- Format:
- Book chapter
- Publication Date:
- 2017
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08809
- Notes:
- Pages 17-40 in Patrick D. Murphy, The media commons: globalization and environmental discourses. United States: University of Illinois Press, Urbana, Chicago, and Springfield. 192 pages.
7. Eco-efficiency among dairy farmers: the importance of socio-economic characteristics and farmer attitudes
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Urdiales, Maria Perez (author), Lansink, Alfons Oude (author), and Wall, Alan (author)
- Format:
- Journal article
- Publication Date:
- 2016
- Published:
- Spain: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10186
- Journal Title:
- Environmental Resource Economics
- Journal Title Details:
- 64(4): 559-574
- Notes:
- pgs. 559–574, Via online journal, The aim of this paper is to assess the eco-efficiency of dairy farms in Spain. To do so, we use data from a survey carried out in 2010 for the specific purpose of analysing the environmental performance of 50 dairy farms in the Spanish region of Asturias. The survey contains information on nutrients balances and greenhouse gas emissions which is used to calculate environmental pressure indicators. Eco-efficiency is measured using data envelopment analysis. We analyse the influence of farmers’ socio-economic characteristics and attitudes in explaining these eco-efficiency scores using truncated regression and bootstrapping procedures. On average, the dairy farms are found to be highly eco-inefficient. Among our results, farmers that are younger, that plan to continue in operation in the foreseeable future and that participate more in training schemes are found to be more eco-efficient. Self-reported positive environmental habits are also reflected in actual eco-efficient performance. We quantify these potential gains in eco-efficiency through a simulation analysis based on the estimated model’s coefficients.
8. Environmentally sustainable meat consumption: an analysis of the Norwegian public debate
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Hårvik Austgulen, Marthe (author)
- Format:
- Online journal article
- Publication Date:
- 2014-03
- Published:
- Norway: Springer
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10254
- Journal Title:
- Journal of Consumer Policy
- Journal Title Details:
- 37(1) : 45–66
- Notes:
- 22 pages., Via online journal, Private consumption is increasingly being blamed for resource depletion and environmental degradation, and the discourse of ascribing environmental responsibility to the individual consumer has become a part of mainstream policy-making. Measures aimed at promoting consumers' voluntary engagement through sustainable consumption now constitute an important part of public sustainability strategies. Nevertheless, the actual progress made in changing people's consumption patterns in a more sustainable direction has been modest. Based on a quantitative and a qualitative content analysis of articles on environmentally sustainable consumption of meat published in five national and regional newspapers in Norway between 2000 and 2010, it is argued in this article that an important reason for the lack of both political and consumer engagement in the issue can be attributed to a discursive confusion that arises from a simultaneous existence of mainly two clashing discourses on what is actually environmentally sustainable consumption of meat. One that is focusing on the environmentally malign aspects of consumption and production of (especially) red meat, and another that is focusing on the environmentally benign aspects of production and consumption of red meat. The findings imply that the lack of consensus on the character of the problem constitutes a major barrier for the opportunity to change people's consumption patterns in a more environmentally sustainable direction through the use of voluntary measures.
9. G&S Communications' study shows human rights, worker equity grow more influential in consumer purchasing decisions
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Research summary
- Publication Date:
- 2019-09-18
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 102 Document Number: D10894
- Notes:
- Online via AgriMarketing Weekly. 2 pages., Summary of findings in a recent "Sense and Sustainability" study among 1,330 U.S. adults.
10. Global communication, the environment, and world risk society
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Howard-Williams, Rowan (author)
- Format:
- Journal article
- Publication Date:
- 2012
- Published:
- Interational
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03231
- Journal Title:
- Interactions: Studies in Communication & Culture
- Journal Title Details:
- 3 (3): 303-315