5 pages, Social media usage has precipitated changes in Cooperative Extension’s delivery of programs to amplify involvement with selected audiences and it is important that we craft relevant content for a variety of audiences. Current research tells us that social media and related content can enrich education and can create broader audiences for programming. Resources like blogs, podcasts, and geofilters have shown to be received positively by a wide range of audiences and have created greater rates of engagement.
Yet, one platform that has received limited attention is TikTok, perhaps due to TikTok’s mixed reviews in educational systems. With current trends showing that 48% of 18-29 year olds are using the app, we believe that TikTok has great potential for connecting audiences with research-based information and engaging previously unreached communities.
Zanello, Giacomo (author), Shankar, Bhavani (author), and Srinivasan, C.S. (author)
Format:
Paper
Publication Date:
2012-04
Published:
Ghana
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00950
Notes:
Paper presented at the 86th annual conference of the Agricultural Economics Society, University of Warwick, United Kingdom, April 16-18, 2012. 23 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00577
Notes:
Pages 25-33 in Arnold Pichot and Josef Lorenz (eds.) ICT for the next five billion people: information and communication for sustainable development. Springer-Verlag Berlin Heidelberg. 122 pages.
