Feuz, D.M. (author / South Dakota State University), Wagner, J.J. (author / South Dakota State University), and Fausti, S.W. (author / South Dakota State University)
Format:
Research paper
Publication Date:
1992-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09275
7 pages., Via online journal, This study analyzes retailer attitude towards animal welfare in Spain, and how this attitude has changed over recent years (2006–2011). Retailers were concerned about animal welfare issues but a declining trend is observed recently, probably due to the financial crisis. The concern about animal welfare was affected by sex, with women retailers expressing a more positive attitude towards animal welfare issues than men. Retailers, based on their experience, perceive a low level of willingness to pay more for welfare friendly products (WFP) on behalf of their customers. This fact is reflected in the sales of the WFP, which declined from 2006 to 2011. The main reason for consumers to buy WFP, according to retailer perception, is organoleptic quality, with improved welfare being second. The results obtained provide a pessimistic picture in relation to the current market positioning of WFP, which is probably a consequence of market contraction.
