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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Teinowitz, Ira (author) and Pollack, Judann (author)
Format:
Journal article
Publication Date:
1998-11-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21565
Journal Title:
Advertising Age
Journal Title Details:
69(44) : 2
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Book
Publication Date:
2002
Published:
USA: Greenwood Press, Westport, Connecticut.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18106
Notes:
236 pages
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Hinkle, Arnell J. (author), Mistry, Ritesh (author), McCarthy, William J. (author), and Yancey, Antronette K. (author)
Format:
Abstract
Publication Date:
2008-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29528
Journal Title:
American Journal of Health Promotion
Journal Title Details:
23(2) : 108-111
Notes:
Via Ebscohost.com. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Chang, Hui-Shung (author), Kinnucan, Henry W. (author), and Department of Agricultural Economics and Rural Sociology, Auburn University
Format:
Journal article
Publication Date:
1991-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 87 Document Number: C05902
Journal Title:
American Journal of Agricultural Economics
Journal Title Details:
73 (4) : 1195-1203
Notes:
This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Butler, Matilda (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35866
Notes:
Pages 309-314 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Pollack, Judann (author) and Chura, Hillary (author)
Format:
Journal article
Publication Date:
1999-08-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18373
Journal Title:
Advertising Age
Journal Title Details:
70(34) : 8
Notes:
"Elsie the cow, the 60-year old Borden bovine is making a comeback with a sleeker appearance in an ad campaign from BBDO, Chicago, marketing the first offensive from Dairy Farmers of America in taking on Kraft Foods."
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thompson, Stephanie (author) and Chura, Hillary (author)
Format:
Journal article
Publication Date:
1999-10-18
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21562
Journal Title:
Advertising Age
Journal Title Details:
70(43) : 81
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Lee, Elizabeth (author)
Format:
Article
Publication Date:
2010-01-02
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C36995
Notes:
Via VOANews.com. 2 pages.
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Rountree, Kristen (author)
Format:
Online article
Publication Date:
2003-11-22
Published:
USA: Adweek.com
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19494