Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19619
Notes:
Pages 385-405 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08064
Notes:
John L. Woods Collection, Case file for a project supported by the U.S. Agency for International Development and coordinated with the Ministry of Public Works and Water Resources, Egypt. Conducted by the Academy for Educational Development and Chemonics International, Inc., Washington, D.C. Contains baseline research reports, communications and project strategies, materials produced, results and impact summaries. File includes 17 reports and folders containing materials, plus two CDs., Comprehensive case report, including assessment of results.
Assifi, Najib M. (author) and French, James H. (author)
Format:
Guide
Language:
Spanish
Publication Date:
1986-04
Published:
Costa Rica
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D08005
Notes:
John L. Woods Collection, Serie Tecnica, Manual Tecnico No. 5. Centro Agronomico Tropical de Investigacion y Ensenanza, Programa de Produccion y Desarrollo Agropecuario Sostenido, Area de Produccion Forestal y Agroforestal, Turrialba, Costa Rica. Ring binder containing guidelines and resources for self-instruction or group instruction. 97 pages.
