This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Brief summary of vital communications components of the Masagana Farm Program
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14199
Notes:
Chapter 25 in William B. Gudykunst and Bella Mody (eds.), Handbook of international and intercultural communication, second edition. Sage Publications, Thousand Oaks, CA. 606 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21632
Notes:
Pages 167-188 in Bella Mody (ed.), International and development communication: a 21st century perspective. Sage Publications, Thousand Oaks, California. 304 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00682
Notes:
Pages 33-45 in Sunday Odedele (ed.), Public relations and communication management in Africa. Public Relations for Africa, Lagos, Nigeria. 184 pages. Via online.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
