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    Start Over Subject Term campaigns Subject Term commodity promotion Subject Term image

    1. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Rhoades, Emily B. (author)
    Format:
    Paper
    Publication Date:
    2011-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.

    2. Authentic passion about Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    4. Looking more like Walter Cronkite than Walter Mitty

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Guebert, Alan (author)
    Format:
    Commentary
    Publication Date:
    2011-04-29
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 181 Document Number: C36644
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    34(8) : A4
    Notes:
    Author questions need and value of a planned national image campaign by U.S. Farmers and Ranchers Alliance.

    5. Making cotton "the fabric of our lives"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jennifer (author)
    Format:
    Radio transcript
    Publication Date:
    2010-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D10033
    Notes:
    Script of a "Marketplace" program segment on National Public Radio, Washington, D.C. 2 pages., Reports on a successful campaign promoting cotton in competition with "wash and wear" synthetic fabrics during the 1970s.

    9. Tuna, beef industries step up image efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lindeman, Teresa F. (author / Pittsburgh Post-Gazette) and U.S. Tuna Foundation Cattleman's Beef Board
    Format:
    Newspaper article
    Publication Date:
    2004-02
    Published:
    USA: New-Gazette Champaign-Urbana, Illinois
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 131 Document Number: C19915
    Journal Title Details:
    152 (187) : C-2