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    35. Creating brand identity creates demand for a commodity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26630
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(9) : 34, 36
    Notes:
    Posted at www.agrimarketing.com, Describes a campaign by the Ethanol Promotion and Information Council to encourage public acceptance of bio-based fuel.

    38. Deed vs. words: can public relations help?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Darrow, Richard W. (author)
    Format:
    Presentation
    Publication Date:
    1973
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20158
    Notes:
    Pages 48-58 in Stuart U. Rich (ed.,) Public relations in an era of public involvement: challenge for the timber industry. University of Oregon Press, Eugene, Oregon. 104 pages., Advises against taking an avoidance approach in dealing with critics and specific challenges. Recommends public relations programs that involve more than advertising, publicity and public speaking. Also include "programmed confrontation," which means st