Pierce, John P. (author), Macaskill, Petra (author), and Hill, David (author)
Format:
Book chapter
Publication Date:
2002
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29533
Notes:
Pages 57-70 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.
Endorses the use of rigor over "hunch" in choosing media. Urges publishers to provide "easier access to all the facts about circulation and territory that the makers of lists require."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10995
Journal Title Details:
20 pages
Notes:
Speech at Urban Home Economic Extension Workshop for counties with populations of 50,000 to 300,000 in Indiana, Michigan and Ohio. Indianapolis, Indiana, November 9, 1977
Page 79 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, College of Agriculture, University of Illinois, Urbana. 1959. 24 pages.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
