Wallack, Lawrence (author) and Dorfman, Lori (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35870
Notes:
Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Paul, Rolland (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
Format:
Book
Publication Date:
1991
Published:
USA: Lowell Press, Inc., Kansas City, Missouri
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16624
Notes:
197 pages., Communications aspects include information about "The Nitrite Fiasco" and advertising campaigns such as "The Lean Theme" and "Pork - the Other White Meat."