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    Start Over Subject Term campaign planning Subject Term extension communication Subject Term media effectiveness

    1. Apples, oranges and extension methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kern, K. Robert (author)
    Format:
    Journal article
    Publication Date:
    1979-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26816
    Journal Title:
    Journal of Extension
    Journal Title Details:
    17 : 6+
    Notes:
    Quantative approach to estimating the impact/productivity of various media for extension communications. Involves using subjective data objectively.

    3. Mass media in urban extension programming

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author)
    Format:
    Speech
    Publication Date:
    1977-11-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10995
    Journal Title Details:
    20 pages
    Notes:
    Speech at Urban Home Economic Extension Workshop for counties with populations of 50,000 to 300,000 in Indiana, Michigan and Ohio. Indianapolis, Indiana, November 9, 1977

    4. Measuring the effectiveness of an information campaign on soil testing in Bond County, Illinois

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sarbaugh, L.E. (author)
    Format:
    Research summary
    Publication Date:
    1960-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08401
    Journal Title:
    Review of Extension Research
    Journal Title Details:
    1959
    Notes:
    Page 79 in Extension Circular 532, Review of Extension Research, January through December 1959, U.S. Department of Agriculture, Washington, D.C. Summary of research report, College of Agriculture, University of Illinois, Urbana. 1959. 24 pages.

    5. Role of rural communication in fertilizer promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nagaraju, R. (author / Rashtrija Chemicals and Fertilizers Ltd.) and Rashtrija Chemicals and Fertilizers Ltd.
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 52 Document Number: C00663
    Journal Title:
    Fertilizer Marketing News
    Journal Title Details:
    14(10) : 6-10
    Notes:
    Phase 2

    6. Selection and use of media and methods

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dryer, Gerald (author), Vlistrup, Richard (author), and Groves, Frank (author)
    Format:
    Publication
    Publication Date:
    1977-02
    Published:
    USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26800
    Notes:
    20 pages.

    7. What extension educators and the mass media can and can't do - a nutrition education project in India

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moss, Manorama S. (author)
    Format:
    Journal article
    Publication Date:
    1978-07
    Published:
    India: Clearinghouse on Development Communication, Arlington, Virginia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16614
    Journal Title:
    Development Communication Report
    Journal Title Details:
    23 : 11