Spaven, J.W. (author / University of Vermont, College of Agriculture, Office of Information) and University of Vermont, College of Agriculture, Office of Information
Format:
Book
Publication Date:
Circa 1955
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 21 Document Number: B02331
Notes:
See also ID B02332, B02502;, Theodore Hutchcroft Collection, East Lansing, MI : National Project in Agricultural Communications(NPAC), [19-]. 24 p. (Number 3 in a Series)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19619
Notes:
Pages 385-405 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.
Syngenta (author) and G&S Business Communications (author)
Format:
Online document
Publication Date:
2017
Published:
United States: Public Relations Society of America
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 8 Document Number: D10303
Notes:
4 pages., Via Silver Anvil Awards., For years, males have dominated our image of agriculture. But in reality, women also hold important and diverse roles in the industry. G&S Business Communications launched a campaign for its client, Syngenta, to address this reality. As part of the campaign, Syngenta US joined the FarmHer movement as the presenting sponsor of the new television series “FarmHer on RFD-TV.” The FarmHer campaign helped nurture a relationship with this emerging group of customers, increase brand affinity among U.S. farmers and develop a stronger community among Syngenta employees to expand its diversity and inclusion initiative.
