1. Emotion and the customer journey Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Castro, Luciano (author) Format: Journal article Publication Date: 2020 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528 Journal Title: Agri Marketing Journal Title Details: 58(2) : 17 Notes: Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.
