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    1. "A definition at last, but what does it all mean?" Newspaper coverage of organic food production and its effects on milk purchases

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    2. Are consumers willing to pay for sustainability-related poultry practices? The findings are in!

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    3. Consumers' response to the 2006 foodborne illness outbreak linked to spinach

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    5. Effects of generic advertising on perceptions and behavior: the case of catfish

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    6. Egg advertising, dietary cholesterol concerns, and U.S. consumer demand

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    7. Identifying the effects of generic advertising on the household demand for fluid milk and cheese: a two-step panel data approach

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    8. Impacts of advertising and promotion on the demand for scanned purchases of Vidalia onions

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    9. Measuring the impact of advertising and promotion: single- or multiple-equation systems? A case study of the Washington apple industry

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    10. Measuring the welfare effects of nutrition information

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