Chern, Wen S. (author) and Rickertsen, Kyrre (author)
Format:
Book chapter
Publication Date:
2004
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21748
Notes:
Pages 95-109 in Robert E.Evenson and Vittorio Santaniello (eds.), Consumer acceptance of genetically modified foods. CABI Publishing, Oxon, United Kingdom. 235 pages.
This study examines the roles of cholesterol information and advertising in explaining consumption trends for fats and oils, focusing on butter. Results suggest increased consumer awareness of the health effects of blood cholesterol has contributed to the secular decline in butter consumption in Canada. Although consumers' responses to negative information appear to outweigh their responses to positive information, the industry advertising campaign launched in 1978 by the Dairy Bureau of Canada has had a positive effect on butter demand.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23804
Notes:
Food Safety Consortium at University of Arkansas via Newswise via Food Safety Network. 2 pages., Kansas State University survey reveals how consumers reacted to discovery of the first case of BSE (mad cow disease) in the U.S. in December 2003.
