"It's apparent that 50 years ago our Association was still naive about the importance of sales and marketing to our employers and the advertising community."
3 pages., Describes how he and his associates at Radio Oklahoma Network are adjusting their farm reporting activities during restrictions caused by the current COVID-19 pandemic.
3 pages., Online from publisher., Farm broadcaster describes how he and his associate are adjusting farm reporting activities during restrictions caused by the current COVID-19 pandemic.
USA: Oxford University Press, New York City, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06837
Notes:
Includes perspectives about reporting techniques used in the CBS documentary, "Harvest of Shame." Also refers to communications impacts of the classic book, Silent Spring, by Rachel Carson.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C35766
Notes:
Contains 12 program segments by Lee Kline, long-time farm broadcaster at WHO Radio, Des Moines, Iowa. Among the topics: interesting Iowans, sounds of farm machinery, characters, talking birds, old fiddlers, Iowa writers, the auctioneers, the presidents, an unusual talent, an innovator, the inventor, "Our best Christmas." Total program length: 72 minutes.
