International Institute of Communications, London, UK.
Format:
Report
Publication Date:
2000-09-24
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36248
Notes:
Retrieved 3/20/2011, Seminar of this title in Tampa, Florida, September 23-24, 2000, in connection with the annual conference of the International Institute of Communications, IIC 2000. 6 pages.
Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36164
Notes:
Posted at ftp://ftp.fao.org/docrep/fao/006/y4721e/y4721e00.pdf, Pages 221- 240 in Bruce Girard (ed.), The one to watch: radio, new ICTs and interactivity, Food and Agriculture Organization of the United Nations, Rome, Italy. 243 pages. In collaboration with the Friedrich Ebert Stiftung Geneva Office and Communication for Development Group, Extension, Education and Communication Service, Research, Extension and Training Division, Sustainable Development Department. 243 pages.
