National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Jolliffe, Lee (author), Smethers, J. Steven (author), and Smethers: School of Journalism and Broadcasting, Oklahoma State University, Stillwater, OK; Jolliffe: University of Missouri Journalism School, columbia, MO
Format:
Speech
Publication Date:
1992
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06325
Notes:
James F. Evans Collection, Mimeographed, 1992. 28 p. Speech presented at the 1992 Convention of the Radio-Television Division, Association for Education in Journalism and Mass Communication; Montreal, Canada
Smethers, J. Steven (author / School of Journalism, Oklahoma State University, Stillwater, OK)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08032
Notes:
James F. Evans Collection, Mimeographed, 1994. 28 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., As low-wattage AM stations were established in small Midwestern towns and cities following World War II, broadcasters were confronted with the task of promoting acceptance for radio in areas where the medium's local service potential was largely unproven. Station managers, therefore, often found themselves emulating features found in the local newspaper, since rural publishers had already established an acceptable criterion for community service. The newspaper's "personal journalism" model thus inspired many local radio programming ideas, including the "community program", a feature based on the concept of the rural correspondence column. Broadcasters furnished lengthy blocks of airtime to nearby towns and cities (which otherwise had no access to radio service) to air their own local news and other pertinent information. The community program was thus a "psuedo" station for select remote locales, which enabled originating stations to develop regional audiences and, of course, advertisers. This phenomenon is examined here through a series of oral history interviews conducted with former program hosts and station managers. (original)
