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    Start Over Subject Term broadcasting Subject Term farmers Subject Term media effectiveness

    3. Farm radio connects with farmers and ranchers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2015-03-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09493
    Notes:
    Via online news release from the National Association of Farm Broadcasting, Platte City, Missouri. 2 pages., Report on farm radio listenership on more than 1,300 stations nationwide.

    6. Multilinguality of farm broadcast and agricultural information access in Nigeria

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Oladele, O.I. (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    Nigeria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37378
    Journal Title:
    Nordic Journal of African Studies
    Journal Title Details:
    15(2) : 199-205
    Notes:
    Posted at http://www.njas.helsinki.fi/pdf-files/vol15num2/oladele5.pdf

    10. NAFB study shows farmer radio listening stays strong during pandemic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2021-03
    Published:
    USA: Henderson Communications L.L.C., Adel, Iowa.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12137
    Journal Title:
    Agri Marketing Update
    Notes:
    Online from the publisher, Findings of a recent national telephone survey by the National Association of Farm Broadcasting (NAFB) indicated that most farmer respondents (71 percent) are listening to radio, and during an average of 4.7 days a week. The findings indicated that 65 percent listen to AM radio, 53 percent to FM radio, and less than 20 percent to satellite radio. Most radio listening takes place while driving or operating farm equipment, 82 percent while driving a pickup and 64 percent while operating farm equipment.