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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brodowsky, Glen (author), Stewart, Kristin (author), and Anderson, Beverlee (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11580
Journal Title:: Journal of Promotion Management
Journal Title Details:: 24(2) : 251-269
Notes:: 20 pages., Online via UI e-subscription, Researchers used the Theory of Reasoned Action as foundation for investigating how a firm's choices related to brand identity and country of manufacture influenced purchase decisions. Results suggested that while both affect attitudes toward purchasing a product, a positive attitude toward buying a particular brand might offset a negative attitude toward buying from a particular country. This study focused on appliance brands. The review of literature cited examples of research involving ice cream, wines, and leather products.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Champniss, Guy (author) and Rodes Vila, Fernando (author)
Format:: Book
Publication Date:: 2011
Published:: International: John Wiley Sons, Ltd., West Sussex, UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00090
Notes:: 290 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hsu, Jane Lu (author) and Liu, Gary Shang-Min (author)
Format:: Journal article
Publication Date:: 2004
Published:: Taiwan
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29966
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 16(1) : 7-18
Notes:: Via UI electronic subscription.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cavicchi, Alessio (author), Taglioni, Chiara (author), Torquati, Biancamaria (author), and Scarpa, Riccardo (author)
Format:: Journal article
Publication Date:: 2011
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00241
Journal Title:: International Journal on Food System Dynamics
Journal Title Details:: 2(3) : 305-325

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cheong, Yunjae (author) and Kim, Kihan (author)
Format:: Journal article
Publication Date:: 2011-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D00496
Journal Title:: Journal of Applied Communication Research
Journal Title Details:: 39(1) : 55-74

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