Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:
Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.
Barnard, Kathy (author) and Fedale, Scott (author)
Format:
Paper
Publication Date:
2007-06-16
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25930
Notes:
Presented at the 2007 ACE/NETC conference sponsored by the International Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE) and the National Extension Technology Conference (NETC) in Albuquerque, New Mexico on June 16-19, 2007. 46 pages.
