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    3. Deconstructing the agricultural biotechnology protest industry

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    4. GE [genetic engineering] euphemisms and more-accurate alternative power words to use: controlling the language

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    5. Genetically modified language: the discourse of arguments for GM crops and food

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    6. Information processing of genetically modified food messages under different motives: an adaptation of the multiple-motive heuristic-systematic model

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    8. More GE (genetic engineering) power words to use: controlling the language

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    9. The political import of intrinsic objections to genetically engineered food

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    10. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food

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