Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26974
Notes:
Pages 179-188 in Jon Entine (ed.), Let them eat precaution: how politics is undermining the genetic revolution in agriculture, AEI Press, Washington, D.C. 203 pages., Special focus on efforts of Greenpeace.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29761
Notes:
Pages 109-114 in Thomas R. Dunlap (Ed.), DDT, Silent Spring and the rise of environmentalism: classic texts. University of Washington Press, Seattle. 152 pages.
This paper examines the media coverage of the 2013 London cultured meat tasting event, particularly in the United States, Canada, and the United Kingdom. Using major news outlets, prominent magazines covering food and science issues, and advocacy websites concerning meat consumption, the paper characterizes the overall emphases of the coverage, the tenor of the coverage, and compares the media portrayal of the important issues to the demographic and psychological realities of the actual consumer market into which cultured meat will compete. In particular, the paper argues that Western media gives a distorted picture of what obstacles are in the path of cultured meat acceptance, especially by overemphasizing and overrepresenting the importance of the reception of cultured meat among vegetarians. Promoters of cultured meat should recognize the skewed impression that this media coverage provides and pay attention to the demographic data that suggests strict vegetarians are a demographically negligible group. Resources for promoting cultured meat should focus on the empirical demographics of the consumer market and the empirical psychology of mainstream consumers.
