14 pages., Online via UI electronic subscription., Examines the impact of gain and loss message framing and issue involvement elicitation on consumer willingness to pay for two food safety enhancing technologies: cattle vaccines against E. coli and direct-fed microbials. Results showed strong consumer preference and willingness to pay for the technologies and consumer welfare gains from their introduction.
Walley, Keith (author), Custance, Paul (author), and Parsons, Stephen (author)
Format:
Book chapter
Publication Date:
2009
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29849
Notes:
Pages 197-219 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Verbeke, Wim (author), Krystallis, Athanasios (author), Grunert, Klaus G. (author), Perez-Cueto, Federico J.A. (author), and de Barcellos, Marcia D. (author)
Format:
Journal article
Publication Date:
2010-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29401
