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    Start Over Subject Term beef Subject Term consumers Subject Term fake meat

    1. Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives: does information or brand matter?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Van Loo, Ellen J. (author / Wageningen University), Caputo, Vincenzina (author / Michigan State University), and Lusk, Jayson L. (author / Purdue University)
    Format:
    Research report
    Publication Date:
    2019
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 85 Document Number: D10851
    Journal Title:
    Drovers
    Notes:
    Via live link within an online article, "Consumers prefer real beef over other alternatives" by Greg Henderson. 37 pages., Results of a nationwide survey of more than 1,800 consumers who completed a choice experiment in which they selected among conventional beef and three alternative meat products at different prices. "Overall, this study shows most consumers strongly prefer conventional beef to the alternatives."

    2. Meat substitute brand understanding

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Presentation
    Publication Date:
    2020
    Published:
    USA: National Cattlemen's Beef Association, Centennial, CO
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11293
    Notes:
    21 pages., Online via AgriMarketing.com., Announcement of results of an online survey among more than 1,800 U.S. consumers during late 2019. Findings suggested "widespread consumer confusion regarding the ingredient composition and purported benefits of plant-based fake meat products." More than half did not realize that plant-based products being marketed as "burgers" have no real meat." The PowerPoint presentation and accompanying news release provide statics on responses to specific questions.