12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Fleming, Richard L. (author) and Department of Agricultural Communications, Institute of Agriculture and Natural Resources, University of Nebraska, Lincoln
Format:
Journal article
Publication Date:
1987
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 64 Document Number: C02316
King, James W. (author / Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii) and Head, Communication and Training Section, Department of Agronomy and Soil Science, College of Tropical Agriculture and Human Resources, University of Hawaii
Format:
Conference paper
Publication Date:
1984
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 49 Document Number: C00168
Notes:
James F. Evans Collection, In: Research papers presented at the 1984 National ACE Meeting; 1984 June 28; Washington, D.C. [s.l.] : Agricultural Communicators in Education, 1984. 14 p.
