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    Start Over Subject Term audience research Subject Term campaign planning Subject Term machinery

    1. New Holland's future campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Failor, Bradley (author)
    Format:
    Journal article
    Publication Date:
    2006-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24361
    Journal Title:
    Agri Marketing
    Journal Title Details:
    44(5) : 24-25
    Notes:
    "Best of Show" in 2006 advertising competition of the National Agri-Marketing Association.

    2. Using informant directed interviews to discover risk orientation: how formative evaluations based on interpretive analysis can improve persuasive safety campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Peterson, Tarla Rai (author), Witte, Kim (author), Enkerlin-Hoeflich, Ernesto (author), Espericueta, Lorina (author), Flora, Jason Todd (author), Florey, Nanci (author), Loughran, Tamara (author), and Stuart, Rebekah (author)
    Format:
    Journal article
    Publication Date:
    1994
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36399
    Journal Title:
    Journal of Applied Communication Research
    Journal Title Details:
    22 : 199-215