Focus on the most effective means of communicating with opinion leaders. In this study, respondents were asked to indicate whether they were interested in interacting with alumni of leadership development programs through a list of eight potential communication channels.
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 180 Document Number: C36211
Notes:
Section 3 in Don Richardson and Lynnita Paisley (eds.), The first mile of connectivity, Communication for Development, Food and Agriculture Organization of the United Nations, Rome, Italy. Via online. 15 pages.
