This study examined an organizations’ crisis communication strategy (i.e., crisis response strategy and technical translation strategy) on social media and publics’ cognitive and affective responses. Twenty crisis communication messages posted by Foster Farms regarding a salmonella outbreak and 349 public responses were analyzed. The results showed that a technical translation strategy generated more public acceptances of message and more positive emotions than a crisis response strategy. A crisis response strategy generated more public rejections of message and more negative emotions than a technical translation strategy.
Sublet, Virginia (author / National Institute for Occupational Safety and Health), Spring, Christina (author / National Institute for Occupational Safety and Health), and Howard, John (author / National Institute for Occupational Safety and Health)
Format:
Journal article
Publication Date:
2011
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09474
Berghorn, Claudia (author), Berghorn, Hans-Heinrich (author), and International research project of the regional Farmers' Union, Westfaelisch-Lippischer Landwirtschaftsverband (WLV) with the support of the German and European Farmers' Unions (DBV/COPA).
Format:
Research report
Language:
German
Publication Date:
2013
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02697
Notes:
78 pages., Report of research by the authors in Great Britain, the Republic of Ireland and the United States of America, August-December 2012.
Anderson, Ashley A. (author), Brossard, Dominique (author), Scheufele, Dietram A. (author), and Xenos, Michael A. (author)
Format:
Book chapter
Publication Date:
2012
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02378
Notes:
Pages 119-135 in Louise Phillips, Anabella Carvalho and Julie Doyle (eds.), Citizen voices: performing public participation in science and environmental communication. Intellect, Bristol, UK. 231 pages.
